Wal-Mart has teamed up with Ernest & Julio Gallo to launch a brand of wines that will be sold exclusively at Wal-Mart and Sam's Club stores. The "value-priced" wines will be sold in 750ml bottles for around $6.The name chosen for the new line of wines is 'Alcott Ridge Vineyards.' Market researchers have suggested that the following names might have been more appropriate:
- Chateau Trailer Parc
- White Trashfindel
- Big Red Gulp
- World Championship Riesling
- NASCARbernet
- Chef Boyardeaux
- I Can't Believe It's Not Vinegar
- Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
Clink of the glass to you, my friend!! Wallie World is sure to corrupt every good thing in life if we let it!! The larger concern is that the top "Quality" wines that E&G already produce would possible be affected by this big box plunge. Thanks for your insight!
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